The record-breaking Taylor Swift concert film, "Eras Tour," will be released on Thursday, a day earlier than expected.
"Due to unprecedented demand, we're opening up early access to the Eras Tour concert film on THURSDAY in America and Canada!!" the pop star announced on her Instagram.
The premiere of the film in Los Angeles went as anticipated, with both stars and Swifties in attendance. Reviews have begun to come in, with The New York Times calling it "a perfect watch for both newcomers and super fans," and USA Today stating, "the entire film showcases greatness front row center."
Taylor Swift is currently in the midst of her global Eras tour, selling out venues worldwide and setting audience records at some stadiums. If you couldn't secure tickets, that's where the Eras Tour concert film comes in handy.
The film is a compilation of Swift's performances at SoFi Stadium in Inglewood, California. It has already broken several pre-sale records. According to the Cinemark theater chain, pre-sale records in the United States are "more than 10 times higher than pre-sales for any other cinema event." AMC announced that the concert film set a record for the highest single-day ticket sales revenue.
Industry analysts are closely watching how the concert film performs. Swift is bypassing the traditional studio distribution routes and working directly with theaters. This likely means that a significant portion of the revenue will go directly to Swift.
In addition to the film and the tour, Swift's re-recorded version of the 1989 album is set to be released on October 27th.